Media Buying

Digital media buying involves purchasing ad placements on websites, apps, and other digital platforms. In Bangladesh, this often refers to Facebook boosting and paid ads on Google or YouTube.

1. Cost-Effective and Measurable Results

Digital marketing gives us access to real time insights so we can analyze our campaign’s performance, monitor & optimize accordingly

2. Precise Targeting Options

Digital marketing gives us unlimited options for targeting the right clients at the right time. We can develop and refine strategies such as retargeting, audience lists, surveys, reviews, backlinks, landing pages, to determine if we are hitting the mark and how well our campaign is performing.

3. Reach Customers Anywhere in the Purchasing Journey

With the help of digital media buying we can reach our target audience at every stage of customer journey and optimize our campaigns accordingly

4. Endless Customization on the Spot

Digital media marketing gives us endless customization through every stage of our campaign from start to finish—and afterward.

5. Greater Brand Credibility

With digital marketing, we can establish brand credibility across a larger market. We can deliver valuable advice through blogs or opinion columns, lean on influencers to promote our brand, create case studies and convert consumer engagement into content.

The media buying process begins by defining a goal, such as increasing page views, improving conversion rates, or generating more closed leads. Once the purpose of media buying is clear, we proceed through the following stages:

• Facebook Media Buying
• Programmatic Ads
• LinkedIn Ads
• Google Display Ads
• Google Search Ads
• YouTube Ads